A hometown touch may have contributed to the Pennsylvania Association of Broadcasters recognizing some local radio personalities. Scott Douglas, host of 100.1 The Hero’s “The Morning Buzz,” said the association recently awarded the radio station hosts Outstanding Local Radio Personality/Team 2012. The show covers everything from politics to sports, music, movies, the internet and people making news with a mix of Classic Rock music. It is hosted by Douglas and Frank Williams, who provides news and sports.
Douglas is from Cattaraugus but now lives in Little Valley, and Williams resides in Bradford, Pa. They recently left those homes to receive the state award, however.
Douglas attributes receiving it to providing local features on the show that are not evident in today’s more-common syndicated shows that are recorded elsewhere and played in numerous locations.
Calling them “generic,” he said 100.1 The Hero’s morning show includes talk about local issues with which listeners can relate. For instance, he said, the hosts may talk about pot holes on roads a listener may have just experienced, to what’s happening with the Buffalo Bills.
“We talk about ourselves, and people enjoy that,” he said.
In addition, he said, it provides listeners a chance to interact, as the two take calls, while other shows may be “canned.”
The local tone, he said, is necessary for radio stations to survive, as they face competition from Ipods, computers, satellite radio and more that do not feature the interaction.
“The Morning Buzz,” he said depicts what’s going on that morning in local news and what’s happening in the area, along with music that may not be found on other area shows that feature music from other genres.
The show, which can also be heard at morningbuzzradio.com, can be listened to from 6 to 9:30 a.m. Monday – Friday at 100.1 FM and 1490 AM. Douglas graduated from Ohio’s Center for Broadcasting in 1999 and worked for Salamanca’s 98 Rocks for seven years before beginning work at WBRR in 2007. Williams has worked at the station for more than 25 years.
